Marketing Daily
Monday, January 10, 2011
  • Mini Takes On Monsters In New Global Campaign

    Mini is launching a campaign that starts with 3D in-cinema ads and ends with a social media push. And it all has to do … Read the whole story

  • A Lesson From Julian Assange

    If 2010 was the year of austerity, 2011 may well be "The Year of Authenticity." Read the whole story

  • The Ted Williams Story For Marketers

    "We need to be flexible and nimble when stories pop up. Kraft is doing that now. That's light speed. Every marketer has to be … Read the whole story

  • Abbott Backs Effort To End Childhood Malnutrition

    Abbott is joining with Partners In Health to fund a program to combat severe childhood malnutrition in Haiti. The partnership, which also includes the … Read the whole story

  • Kraft Fight Hunger Bowl Features 'Cookie Toss'

    In a clever departure from a more traditional coin toss, the captains of the University of Nevada and Boston College football teams tossed a … Read the whole story

  • Holiday Tech Slide Hurts Best Buy

    Best Buy says comparable-store sales fell 5% in December, with declines in entertainment software and TVs offsetting growth in mobile phones and appliances. And … Read the whole story

  • CES Provided Signs Of Economic Life

    If one needed any proof the economy is starting to show signs of life again, the just-wrapped Consumer Electronics Show held it. More populated … Read the whole story