Marketing Daily
Tuesday, January 11, 2011
  • At The Show: Small, Electric, Crossover And Coupe

    During the first day of the North American International Auto Show in Detroit's Cobo Hall, automakers showed vehicles matchbox-sized and bigger, although the focus … Read the whole story

  • Unshackling Starbucks' Logo

    By simplifying the logo, Starbucks has obviated the need to translate the words "Starbucks" and "coffee" on its logo into many different languages. Read the whole story

  • Kraft Singles Pairs Up With Disney On Ice

    Expanding on its "family fun" programs, Kraft Singles has partnered with Disney On Ice for a special offer: Now through May 31, any package … Read the whole story

  • Resolution #1: No More 'Social Media Gurus'

    Let your skills and savvy speak volumes instead of relying on newfangled titles that are apt to raise eyebrows and, frankly, are too dependent … Read the whole story

  • Hotels.com Promotion Is A Digital Clay Contest

    "It's a fun and interactive way for people to engage with us and go into that digital clay environment [of Hotels.com's advertising]," company representative … Read the whole story

  • Sears Sales Fall; Kmart Tests Financial Centers

    The holidays weren't so happy for Sears: The retailer says its sales slipped 1.7% in December -- including a 6% decline at its domestic … Read the whole story

  • Ford Preps 'Truck of the Year' Road Trip Contest

    Ford will soon extend the online component of the Explorer campaign with a road-trip themed promotion, "Go. Do. Adventures." The online campaign will give … Read the whole story

  • MGM Resorts Align Under Loyalty Program

    The program, called M life, is geared toward visitors of the company's 15 resorts in Las Vegas, Mississippi and Detroit locations. M life is … Read the whole story