Marketing Daily
Tuesday, January 18, 2011
  • Cabot Soup Swap Mixes Events, Social Media

    Cabot Creamery can't spend millions on media campaigns for its award-winning cheeses. Fortunately, grassroots marketing and social media fit like a glove, since Cabot … Read the whole story

  • Real Social Network Gurus Are Behind Bars

    When a tool is recognized and used for its intended purpose, it ceases to become a shiny object. Read the whole story

  • Honda To Intro 'Dream The Impossible' Film

    Honda's luxury sibling, Acura, is also launching a campaign this week, its first-ever Facebook contest. The social marketing campaign promotes Acura's 2011 TSX Sport … Read the whole story

  • New TAG Heuer Keeps Time To 1/100th Of A Second

    The Swiss watchmaker, owned by luxury powerhouse LVMH, claims to be the first to master chronographs with the precision of 1/10th, 1/100th and 1/1,000th … Read the whole story

  • Fisher Is Latest Celeb Jenny Craig Spokesperson

    Actress Carrie Fisher is using Jenny Craig's new Metabolic Max program, the next generation of the signature Jenny Craig program. It measures calories burned … Read the whole story

  • Ford Grabs Show-Floor Real Estate In Detroit

    The company says its display comprises 75 vehicles, 22 interactive exhibits and 67 product specialists, is 25% larger than last year's and is larger … Read the whole story