Marketing Daily
Tuesday, January 25, 2011
  • Motorcycle Brands Look For Keys To Youth

    Both the products and the news are surprising in the motorcycle business this year, as companies like Honda and Harley try unusual methods for … Read the whole story

  • Who Reads Books Often?

    Top 10 DMAs in which reside adults who read 2 or more times per week: 1 Minneapolis-St. Paul, MN 2 Salt Lake City, UT … Read the whole story

  • What Goes Up Must Come Down

    The Council of PR Firms is really upbeat about where our industry is heading this year. I could feel the optimism leaping from its … Read the whole story

  • Thomson Reuters Campaign Touts 'Knowledge'

    "What professionals need [is] highly qualified, customizable information," Gus Carlson, chief marketing officer for Thomson Reuters, tells Marketing Daily. "Their challenge is not [not] … Read the whole story

  • Variety Is Spice Of Life For BMW's X3 Bowl Ads

    BMW wants people to know that its new X3 crossover comes in all sorts of flavors -- and that it is, by the way, … Read the whole story

  • At JCPenney, New Board Members To Shake Things Up

    "Penney is making progress, and becoming more contemporary," says Sally Mueller, a former marketing executive with Target who now runs Mueller Marketing in Minneapolis. … Read the whole story

  • Jackson Hewitt Expands Walmart Relationship

    As Walmart's exclusive provider of in-store tax preparation services, Jackson Hewitt is undertaking an "extensive, all-inclusive" marketing campaign to reach the more than 130 … Read the whole story

  • Food Industry Unveils Front-Of-Pack Label System

    The system -- to be used by store brands, as well as the brands of national and regional food and beverage makers -- is … Read the whole story