Chevrolet may have been licking its wounds last year, but it's back big-time now and out to prove the point at the Super Bowl … Read the whole story

What could possibly go wrong with Richard Lewis and Roseanne in charge? Find out in this afternoon's Super Bowl edition of "Out to Launch." Read the whole story

Consumers see Greek yogurt as healthier, more convenient and better tasting: "Remarkably, apart from a relatively small subset of total category buzz related to … Read the whole story

"We're kind of debunking the notion that only children want great-tasting cereal," says Derek Sherman, executive creative director for Kellogg's long-time creative agency, Leo … Read the whole story

Moreover, a full three-quarters of those marketers said they'll increase their spending (by an average of 59%) in the coming year. Of the 97 … Read the whole story

"We think that banks that dominate the next 10 years will empower customers and be perceived as authentic financial partners," Change Sciences Partner Steve … Read the whole story

"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people to come up with text for billboard advertising. The campaign launches this week … Read the whole story