Top of The News
by Thom Forbes
At first I thought that customer service reps at T-Mobile and GoDaddy.com ruined the story I was planning for this morning when they rendered exceptionally perceptive and patient help last … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort, via AOR TBWA Chiat/Day, centers on a 30-second television spot showing what minivans are actually for: carrying kids and a lot of … Read the whole story
by
Faith Hill makes a Super Bowl appearance! Find out what she's singing about in this afternoon's Super Bowl edition of "Out to Launch." Read the whole story
COMMENTARY
by Laura Patterson
In their recent study, Improving Marketing Effectiveness, The Chartered Institute of Marketing (CIM) and Deloitte revealed that nearly half (49%) of the companies are … Read the whole story
TECHNOLOGY
by Aaron Baar
"They've positioned it as in the middle between the choice and variation of Android phones and the user experience of an iPhone," says NPD … Read the whole story
RETAIL
by Sarah Mahoney
"The four cars are unique and exclusive to General Mills," Ed Horasz, Mattel's director of global strategic alliances, tells Marketing Daily. "The idea was … Read the whole story
RETAIL
by Karl Greenberg
Says Mike Kelly, EVP of marketing for PVH: "What we are doing as a corporation is moving spend from pure fashion to the sports … Read the whole story
RETAIL
by Sarah Mahoney
By channel, online sales had the best year, up 22%. Sales of toys at food and drug stores advanced 6%, and at toy stores, … Read the whole story
HOSPITALITY
by Tanya Gazdik
The 2011 spot stars the fictional "Minister of Detourism" in a top-secret government testing facility where he highlights the pitfalls of cramped hotel rooms … Read the whole story