Marketing Daily
Thursday, February 3, 2011

Top of The News

The Geek Shall Inherit The Earth
by Thom Forbes

I possess one of the most priceless gifts that fortune bestows on a mortal: An excellent relationship with a trustworthy and competent auto mechanic. Just this Monday afternoon, I handed … Read the whole story

  • AUTOMOTIVE
    Nissan's Donut Guy Does Cartoon Work For Juke
    by Karl Greenberg

    Now Nissan is extending the riff with a new interactive comic book-style movie on its YouTube channel that lets people decide where the film's … Read the whole story

  • Countdown To The Super Bowl
    by

    Love hurts. And leaves an interesting aftertaste. Find out why this man is eating soap in this afternoon's Super Bowl edition of "Out to … Read the whole story

  • COMMENTARY
    Six Marketing Lessons From Egypt
    by Ellen Oppenheim, Op-Ed Contributor

    Politics are a fact of life for marketing executives. Now, world-stage politics provide an opportunity to observe a roadmap to success. Read the whole story

  • FINANCIAL SERVICES
    Wells Fargo Launches Retirement Site For Women
    by Tanya Gazdik

    Information about the site will appear in lifestyle magazines such as More, O and Better Homes & Gardens. Ads will also appear on O's … Read the whole story

  • COMMENTARY
    What's Up With DiGiorno's Pseudo-Secret Launches?
    by Karlene Lukovitz

    Further marketing efforts have been limited to more occasional posts from the brand about the new products on its social media channels, and using … Read the whole story

  • TRENDS
    Study: Women Show Strong Personal Renewal Bent
    by Karlene Lukovitz

    Given female consumers' more positive overall attitude and focus on self-empowerment, physical and emotional health and making "real changes" in their lives, "marketers should … Read the whole story

  • RETAIL
    NAPA Hispanic Effort Ties Auto Parts To Pro Soccer
    by Karl Greenberg

    "Hispanics over-index for do-it-yourself and, perhaps more importantly for NAPA, they over-index in the automotive service technical professions," says PM Publicidad's Eduardo Perez. "Hispanics … Read the whole story

  • RETAIL
    Struggling Gap Names New CMO; Taps Ogilvy
    by Sarah Mahoney

    The moves are part of sweeping changes at Gap Inc.'s floundering flagship, which the company hopes will "kick-start" a new marketing direction. It ditched … Read the whole story

  • SPORTS
    Super Bowl Ads: Don't Forget To Vote!
    by Sarah Mahoney

    Adbowl -- launched by McKee Wallwork Cleveland, a little Albuquerque-based ad agency, back in 2001 -- tracks what consumers think of the ads during … Read the whole story