MediaPost Publications - Marketing Daily 02/08/2011

Top of The News

by Thom Forbes

Anytime I'd pass a Container Store, an old "Saturday Night Live" skit would pop into my head. You know the one I'm talking about, right? "The Scotch Boutique," wherein nothing … Read the whole story

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FOOD AND BEVERAGES
PepsiCo 'Crash' Ads Score: #1, And 4 In Top 10
by Karlene Lukovitz
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos and Pepsi MAX scored big during the game, with one tying for first … Read the whole story
Inside Brands from GfK MRI What do Amazon.com Shoppers Have in Common?
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% They More Likely than the Average Adult to... Source: GfK MRI Inside Brands www.gfkmri.com/ConsumerInsights/InsideBrands.aspx Read the whole story

COMMENTARY
Hey, Facebook, It's Time For The LOVE Button
by Drew Neisser
After spending two days with companies seeking game-changing levels of customer satisfaction, the simple pursuit of Like feels inadequate, if not downright unlikeable. Read the whole story
AUTOMOTIVE
Hyundai On Top For Second Year In Loyalty Index
by Karl Greenberg
Hyundai's turnaround is remarkable, not least because the automaker is for the second year in a row No. 1 in the auto category in … Read the whole story
COMMENTARY
Mobile Alone Is Not A Marketing Strategy
by Jeff Weidauer
Certainly, mobile deserves a clear role in our overall marketing strategy, but it is just one more medium to add to the mix. Read the whole story
PACKAGED GOODS
Schick Razors Promotion Plays It Smooth
by Tanya Gazdik
Schick disposable razors is launching a promotion tied to the Harmonix Music Systems' Rock Band 3 music video game and Fender guitars. This is … Read the whole story
RETAIL
Tepid Recovery Requires Small Formats, Big Thinking
by Sarah Mahoney
With consumer confidence Ping-Pong-ing between conflicting economic headlines, retailers are struggling to find strategies that work for a bumpy recovery. Marketing Daily asked Marcelo … Read the whole story
AUTOMOTIVE
Risky Plays Scored Big During Super Bowl
by Karl Greenberg
Jeremy Anwyl, CEO of Edmunds.com, says Chrysler was a winner with its two-minute-long, campaign-launching spot "Imported from Detroit." The ad shows the Motor City … Read the whole story
ENERGY
Phila. Energy Co. Effort Targets A/C, Furnaces
by Aaron Baar
Having successfully convinced Philadelphia-area consumers to change to energy-efficient light bulbs and appliances in a campaign last year, PECO, the area's electric utility and … Read the whole story