Marketing Daily
Wednesday, February 9, 2011

Top of The News

AT&T's 'Don't Text And Drive' Video Pulls No Punches
by Thom Forbes

"Nothing to 'LOL' about here....," a Facebook friend had written and, like a car wreck on the side of the road, I could not ignore the message that flashed across … Read the whole story

  • AUTOMOTIVE
    Q&A: GM's Ewanick, Perry Dish On Global Strategy
    by Karl Greenberg

    "There will definitely be a global core strategy that everyone adheres to and tailors to their own market. We have a very good strategy … Read the whole story

  • Our Hotlink Malfunction
    by

    Due to technical difficulties, a link in Tuesday's emailed newsletter malfunctioned. So here is the functioning link to Drew Neisser's Commentary, "Hey, Facebook, It's … Read the whole story

  • COMMENTARY
    Have Apps Killed Brand Loyalty?
    by Jeff Hilimire

    Should I support my local retailer, get the deal-with-purchase at Best Buy, or simply take what was in front of me? Read the whole story

  • BEVERAGES
    The In-Depth Research Behind Pepsi Refresh 2011
    by Karlene Lukovitz

    The research processes, recently shared with Marketing Daily by Shiv Singh, director, digital for PepsiCo North America, offer an eye-opening look at the depth … Read the whole story

  • COMMENTARY
    PR In The Age Of Plagiarism
    by Vanessa Horwell

    We should be making journalists' lives easier by giving them exactly what they need, when they need it. Read the whole story

  • TECHNOLOGY
    Expanded Samsung Programs Boost Customer Loyalty
    by Aaron Baar

    "A large part [of our consumer engagement strategy] is offering a consistent experience to consumers who buy Samsung products," David Steel, executive vice president … Read the whole story

  • FINANCIAL SERVICES
    Aflac Duck Gets A Designer Makeover
    by Tanya Gazdik

    A photo shoot captured the Aflac duck in profile, poised, in flight and aflutter to enrich the design possibilities. A wide array of graphic … Read the whole story

  • RETAIL
    Taco Tweets Fuel Texas C-Store's Advertising
    by Sarah Mahoney

    "Stripes really wanted to push the envelope," Ian Dallimore, digital strategist at Lamar Advertising in Baton Rouge, La., tells Marketing Daily. "It wanted to … Read the whole story

  • SPORTS
    Foot Locker, T-Mobile Get Behind NBA All-Star Game
    by Karl Greenberg

    T-Mobile is for the first time sponsoring the 2011 NBA All-Stars game with a television, film, and music celebrity garnished T-Mobile Magenta Carpet event. … Read the whole story