Top of The News
by Thom Forbes
You had to admire the marketing genius behind George Ball declaring 2011 "The Year of the Vegetable" in a Wall Street Journal opinion piece last month. Ball is, after all, … Read the whole story
BEVERAGES
by Karlene Lukovitz
What remains to be seen, of course, is how the beverage industry as a whole and the major brands in particular will respond -- … Read the whole story
COMMENTARY
by Gerry Myers
Super Bowl ads seem to continuously play towards a very young, male demographic. However, this year, if I was a young male, I would … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In part two of an exclusive Marketing Daily interview, Joel Ewanick, CMO of global marketing for General Motors, and Chris Perry, now head of … Read the whole story
COMMENTARY
by Kelly Pennock
Understanding what influence is and what it means in relation to your specific goals is actually more important than trying to neatly define it. Read the whole story
BEVERAGES
by Karl Greenberg
Brazil is already the second-largest user of Twitter after the U.S. "It's explosive," says Pepsi's Bonin Bough. "You have the huge population of bloggers … Read the whole story
CAUSE-RELATED
by Aaron Baar
"The 4H is in just about every community in the nation," says Noel Ritter, associated creative director at Big River Advertising, the Richmond, Va., … Read the whole story
AIRLINES
by Tanya Gazdik
"Southwest has always had more empathy for their customer and their frustrations, and now they've embraced that same philosophy in their loyalty program," says … Read the whole story
RETAIL
by Sarah Mahoney
"Tax refund time is a point on the calendar when retailers really lick their chops," Greg McBride, senior financial analyst with Bankrate, tells Marketing … Read the whole story
RETAIL
by Tanya Gazdik
Portland, Ore.-based Banfield, which was acquired by Mars Inc. in 2007, is primarily located in PetSmart stores. The rebranding, from Bernstein Rein, includes a … Read the whole story