Beyond Yoga's Katie Babineau brings lessons from Apple and Snap to rethink marketing, measurement and new categories. Read the whole story

New athlete signings highlight the beauty company's branding push. But despite strong sales, investors are watching tariff and Rhode-related risks. Read the whole story

Novo Nordisk filed 14 new lawsuits against compounders claiming to contain semaglutide, the component of its Ozempic and Wegovy meds. Read the whole story

The goal of the effort is to "help normalize and celebrate having a DD (designated driver) for any occasion - day or night." Read the whole story

The campaign centers around a contest offering the chance for a "dream trip" that includes an off-court experience with WNBA stars. Read the whole story

Genesis is "new luxury without the velvet rope or baggage of old brands," says Innocean's Jason Sperling. Read the whole story

One Condoms judges will choose 50 finalists, with public voting in November, and winners chosen in Feb. to honor Nat'l Condom Month. Read the whole story

For customer experience, Outback Steakhouse came out on top, followed by Red Robin, TGI Fridays, Applebee's and Olive Garden. Read the whole story