MediaPost Publications - Marketing Daily 02/14/2011

Top of The News

'Spider-Man': It's Not So Easy To Turn Off The Lights

by Thom Forbes

When I was growing up, adolescent boys came in two varieties: DC Comics fans and Marvel Comics fans. I was the former even though I knew, in my heart of … Read the whole story

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AUTOMOTIVE
Ford To Finish Fiesta Program At Whiskey A Go Go
by Karl Greenberg
On Feb. 17, Ford's Western sales region will put the capstone on a program it launched last year to promote the Ford Fiesta by … Read the whole story
COMMENTARY
Don't Lose Control Of Your Brand
by Beau Fraser, Op-Ed Contributor
This year's Super Bowl was full of entertaining, crowd sourced ads proving once again that asking consumers to produce our advertising can be an … Read the whole story

COMMENTARY
The Best Way To Crash The Super Bowl
by Zephrin Lasker
There was a lot more to this year's Super Bowl commercials than Groupon. Angry Birds, for example, was the first app development company ever … Read the whole story
FOOD
Dance-Off Wins Fans For Upstart Chip Brand
by Karlene Lukovitz
Food Should Taste Good, Inc., a five-year-old all-natural tortilla chip maker based in Needham Heights, Mass., isn't quite in PepsiCo's league. Still, the privately … Read the whole story
RETAIL
Q&A: Time To Crank Up Online Psychographics
by Sarah Mahoney
As easy as it is to imagine that someone's online behavior tells marketers everything they need to know, it often doesn't provide any real … Read the whole story
SPORTS
Sponsors Activate Around NBA All-Stars Game
by Karl Greenberg
The National Basketball League might have to beg LAX for a new runway to handle the sponsors flying in to leverage the 2011 All-Star … Read the whole story
RESEARCH
Rite Aid, Borders, Chase Top Rewards Programs
by Tanya Gazdik
The third installment of the Recommendation Index finds that consumers are most likely to recommend reward programs that offer everyday value. Although finance and … Read the whole story