Marketing Daily
Tuesday, February 15, 2011
  • Location-Based Marketing To Diners To 'Explode'

    Packaged Facts' analysts believe that consumers' uptake of location-based services will be rapid, and that context-aware restaurant advertising will take off "sharply" this year, … Read the whole story

  • 'Consumer Reports' For Ad Agencies

    The agencies have really saved the best stuff for themselves; after all, they've managed to hide the Caveat Emptor sign under a big, flashing … Read the whole story

  • Community Bank Engages Consumers With Social Media

    The Independent Community Bankers of America (ICBA) is launching a nationwide marketing and communications campaign to celebrate the nation's community banks. The group, which … Read the whole story

  • Don't Create Content, Create A Chorus Of Trust

    By seizing the role of convener, a brand can facilitate networking, co-creation of knowledge, two-way learning and truly become a trusted thought partner. Read the whole story

  • Allstate Bets On Soccer With Multi-Year Deal

    Allstate is taking a much bigger sponsorship position around soccer. The company, which has partnered with Federacion Mexicana de Futbol Asociacion (FMF) around its … Read the whole story

  • ComScore: 'Enter The Golden Age Of Mobile'

    According to comScore's "2010 Mobile Year in Review," smartphone adoption rates in the U.S. reached 27% of the market by December 2010, up 10 … Read the whole story

  • Barbie, Ken Reconcile In Time For V-Day, Toy Fair

    While the romantic announcement was timed for Valentine's Day, more cynical observers might think it's a career ploy from the 50-something fashion doll: It … Read the whole story

  • For Kia, The All-Stars Is Just The Start

    Kia is activating more this year against its three-year-old sponsorship program with the National Basketball Association. The Irvine, Calif. U.S. sales arm for Kia, … Read the whole story