Marketing Daily
Wednesday, February 16, 2011
  • Lexus, Nissan Show Some Skin For 'SI' Swimsuit Ish

    Lexus and Nissan are both featuring beautiful models in some new marketing efforts, and they aren't just the cars. Both automakers are doing thematic ... Read the whole story

  • Empower The Simple Email Signature

    Few companies make effective use of this powerful, low-cost, and versatile marketing tool. Read the whole story

  • Abdul-Jabbar Joins Shatner In New Priceline Ad

    Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting the spot in Los Angeles and the agency had connections," Priceline spokesperson Brian ... Read the whole story

  • Investors' Most-Respected: McDonald's Makes #5

    Apple has come out on top of Barron's annual "World's Most Respected Companies" list for the second consecutive year, while Johnson & Johnson -- ... Read the whole story

  • Customers Say 'Meh': Satisfaction Slumps

    So much for the "Americans love to shop" theory: The latest rankings from the American Customer Satisfaction Index (ACSI) show that actually, we don't. ... Read the whole story

  • Ford Launches Urban-Market Push For '11 Explorer

    Comedian and actor Kevin Hart stars in a new Ford campaign touting the 2011 Ford Explorer. The TV, print, radio and push will break ... Read the whole story

  • Hoover's Campaign Leverages Its Value

    "Hoover's has always been about helping our customers do their jobs better," says James Rogers, vice president of marketing for Hoover's. "That's the promise ... Read the whole story