June 3 - 6, 2024
Wednesday, February 16, 2011
Top of The News
Raw material prices are rising on just about everything. Fuel costs are up. Manufacturers say that they can't absorb the spiraling costs of commodities on their own any longer and … Read the whole story
AUTOMOTIVELexus and Nissan are both featuring beautiful models in some new marketing efforts, and they aren't just the cars. Both automakers are doing thematic … Read the whole story
- COMMENTARY
Few companies make effective use of this powerful, low-cost, and versatile marketing tool. Read the whole story
TRAVELAbdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting the spot in Los Angeles and the agency had connections," Priceline spokesperson Brian … Read the whole story
RESTAURANTSApple has come out on top of Barron's annual "World's Most Respected Companies" list for the second consecutive year, while Johnson & Johnson -- … Read the whole story
RETAILSo much for the "Americans love to shop" theory: The latest rankings from the American Customer Satisfaction Index (ACSI) show that actually, we don't. … Read the whole story
AUTOMOTIVEComedian and actor Kevin Hart stars in a new Ford campaign touting the 2011 Ford Explorer. The TV, print, radio and push will break … Read the whole story
RESEARCH"Hoover's has always been about helping our customers do their jobs better," says James Rogers, vice president of marketing for Hoover's. "That's the promise … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
Lauren Flanigan - Mondelēz International, Head of Partnerships & Portfolio Marketing
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