Marketing Daily
Thursday, February 17, 2011
  • Survey: Simplicity Adds Value To Brands

    According to the survey, health insurance brands could gain the most, an estimated $6 billion by offering greater transparency and simplicity in their products, … Read the whole story

  • Top 10 'Simplicity' Brands

    1 Netflix 2 Subway 3 McDonald's 4 Dunkin Donuts 5 Burger King 6 Walmart 7 Trader Joe's 8 Kroger 9 Starbucks 10 Old Navy … Read the whole story

  • Latest Shifts In Automotive Industry Will Have An Effect On Brand Value

    Cars (vs. trucks), competitiveness from China and Korea, and Chrysler's second chance will likely impact future Millward Brown's BrandZ Top 100 rankings. Read the whole story

  • Chrysler's Super Bowl Ad Keeps Bringing 'Em In, which has been tracking traffic to its site since the Bowl game for each of the auto brands that advertised during the game … Read the whole story

  • CVS, Weight Watchers Partner For Savings

    CVS ExtraCare cardholders can save when they join Weight Watchers meetings, and Weight Watchers members will receive CVS/pharmacy ExtraBucks offers on health-related items including … Read the whole story

  • Macy's Tests Spring Break Bikinis In Windy City

    Macy's hopes to change the way it connects with college-age shoppers, and is testing an intense Spring Break-themed promotion in the Chicago market. Bikini-clad … Read the whole story

  • CSPI Petitions To Ban Some Caramel Colorings

    More not-great news for soda manufacturers, on the heels of last week's study concluding that daily diet soda drinkers have elevated risk of strokes: … Read the whole story

  • Right Guard Signs Extended Deal With NBA

    Right Guard is boosting its Hispanic-market efforts and celebrating its 50th anniversary as part of its new sponsorship deal with the National Basketball Association. … Read the whole story