According to the survey, health insurance brands could gain the most, an estimated $6 billion by offering greater transparency and simplicity in their products, … Read the whole story

Edmunds.com, which has been tracking traffic to its site since the Bowl game for each of the auto brands that advertised during the game … Read the whole story

CVS ExtraCare cardholders can save when they join Weight Watchers meetings, and Weight Watchers members will receive CVS/pharmacy ExtraBucks offers on health-related items including … Read the whole story

Macy's hopes to change the way it connects with college-age shoppers, and is testing an intense Spring Break-themed promotion in the Chicago market. Bikini-clad … Read the whole story

More not-great news for soda manufacturers, on the heels of last week's study concluding that daily diet soda drinkers have elevated risk of strokes: … Read the whole story

Right Guard is boosting its Hispanic-market efforts and celebrating its 50th anniversary as part of its new sponsorship deal with the National Basketball Association. … Read the whole story