Top of The News
by Thom Forbes
Today marks the official publication date of And I Shall Have Some Peace There: Trading in the Fast Lane for My Own Dirt Road, by the former editorial director of … Read the whole story
RESTAURANTS
by Karlene Lukovitz
For Dunkin', the deal to sell prepackaged K-Cup portions of its branded coffees exclusively in its restaurants represents an opportunity to drive incremental sales/profits … Read the whole story
COMMENTARY
by Lori Goldberg
Client services teams must take an active role in fostering a more collaborative relationship with their clients. Read the whole story
AUTOMOTIVE
by Karl Greenberg
BMW is lining up a series of electric and hybrid cars. To support those vehicles, but also to do something it has really never … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
Super Bowl ads are always good for a tweet or two -- or thousands, it turns out, if you are Groupon and it's your … Read the whole story
RETAIL
by Aaron Baar
Even a 109-year-old brand needs a facelift every now and then. As part of its annual spring marketing campaign during the Academy Awards telecast … Read the whole story
RETAIL
by Tanya Gazdik
The Pyrex brand and Sandra Lee have teamed up to educate consumers on how to cook with care when using glass bakeware. Lee, author … Read the whole story
FOOD
by Karlene Lukovitz
The latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and We Won't Tone It Down" brand positioning not only declares that the spread … Read the whole story
SPORTS
by Karl Greenberg
The National Hockey League (NHL) has signed a seven-year deal with Molson Coors in Canada and MillerCoors in the U.S., giving flagship brand Molson … Read the whole story