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Today marks the official publication date of And I Shall Have Some Peace There: Trading in the Fast Lane for My Own Dirt Road, by the former editorial director of … Read the whole story
RESTAURANTSFor Dunkin', the deal to sell prepackaged K-Cup portions of its branded coffees exclusively in its restaurants represents an opportunity to drive incremental sales/profits … Read the whole story
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Client services teams must take an active role in fostering a more collaborative relationship with their clients. Read the whole story
AUTOMOTIVEBMW is lining up a series of electric and hybrid cars. To support those vehicles, but also to do something it has really never … Read the whole story
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Super Bowl ads are always good for a tweet or two -- or thousands, it turns out, if you are Groupon and it's your … Read the whole story
RETAILEven a 109-year-old brand needs a facelift every now and then. As part of its annual spring marketing campaign during the Academy Awards telecast … Read the whole story
RETAILThe Pyrex brand and Sandra Lee have teamed up to educate consumers on how to cook with care when using glass bakeware. Lee, author … Read the whole story
FOODThe latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and We Won't Tone It Down" brand positioning not only declares that the spread … Read the whole story
SPORTSThe National Hockey League (NHL) has signed a seven-year deal with Molson Coors in Canada and MillerCoors in the U.S., giving flagship brand Molson … Read the whole story
