Marketing Daily
Wednesday, February 23, 2011
  • Dunkin', Green Mountain Partner On Single-Serve

    For Dunkin', the deal to sell prepackaged K-Cup portions of its branded coffees exclusively in its restaurants represents an opportunity to drive incremental sales/profits ... Read the whole story

  • 3 Ways To Improve Client Services Success

    Client services teams must take an active role in fostering a more collaborative relationship with their clients. Read the whole story

  • BMW Launching Futuristic, Global Division

    BMW is lining up a series of electric and hybrid cars. To support those vehicles, but also to do something it has really never ... Read the whole story

  • Discounting Brand Equity

    Super Bowl ads are always good for a tweet or two -- or thousands, it turns out, if you are Groupon and it's your ... Read the whole story

  • JC Penney Gives Logo Facelift For Oscar Show

    Even a 109-year-old brand needs a facelift every now and then. As part of its annual spring marketing campaign during the Academy Awards telecast ... Read the whole story

  • Pyrex, Homemaking Goddess Sandra Lee Partner

    The Pyrex brand and Sandra Lee have teamed up to educate consumers on how to cook with care when using glass bakeware. Lee, author ... Read the whole story

  • Miracle Whip Embraces 'Haters'

    The latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and We Won't Tone It Down" brand positioning not only declares that the spread ... Read the whole story

  • NHL Inks Huge Deal With MillerCoors, Molson Coors

    The National Hockey League (NHL) has signed a seven-year deal with Molson Coors in Canada and MillerCoors in the U.S., giving flagship brand Molson ... Read the whole story