Marketing Daily
Thursday, February 24, 2011
  • Snoop Dogg Adds G's In Samsung Promotion

    "Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells ... Read the whole story

  • The Move That Will Make Or Break Your Brand

    How many junior project managers from Google need to drive Ferraris before we finally learn something from them? Read the whole story

  • Hyundai To Tout New Elantra During Oscars

    As part of its "Big Voices in Big Places" strategy, Hyundai Motor America will be, for the third consecutive year, auto-exclusive sponsor of the ... Read the whole story

  • Planters Campaign: Sustainability Plus Fun

    Planters is sponsoring creation of peanut-shaped community parks called "Planters Groves" in four U.S. cities, and launching a "Naturally Remarkable" campaign that encompasses this ... Read the whole story

  • Bank Of The West Breaks From Previous Creative

    In its first work for Bank of the West, ad agency Heat is breaking from past creative efforts, which primarily featured lifestyle photography. The ... Read the whole story

  • Rums Of P.R. Effort Promos Brands, Puerto Rico

    The new effort, which extols consumers to "Just Think, Puerto Rican Rum," focuses on tradition and some of the mandates for producing the cane-based ... Read the whole story