Marketing Daily
Thursday, February 24, 2011
  • ELECTRONICS
    Snoop Dogg Adds G's In Samsung Promotion
    by Aaron Baar

    "Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells … Read the whole story

  • COMMENTARY
    The Move That Will Make Or Break Your Brand
    by Jeffrey Rosenblum

    How many junior project managers from Google need to drive Ferraris before we finally learn something from them? Read the whole story

  • AUTOMOTIVE
    Hyundai To Tout New Elantra During Oscars
    by Karl Greenberg

    As part of its "Big Voices in Big Places" strategy, Hyundai Motor America will be, for the third consecutive year, auto-exclusive sponsor of the … Read the whole story

  • FOOD
    Planters Campaign: Sustainability Plus Fun
    by Karlene Lukovitz

    Planters is sponsoring creation of peanut-shaped community parks called "Planters Groves" in four U.S. cities, and launching a "Naturally Remarkable" campaign that encompasses this … Read the whole story

  • FINANCIAL SERVICES
    Bank Of The West Breaks From Previous Creative
    by Tanya Gazdik

    In its first work for Bank of the West, ad agency Heat is breaking from past creative efforts, which primarily featured lifestyle photography. The … Read the whole story

  • Rums Of P.R. Effort Promos Brands, Puerto Rico
    by Karl Greenberg

    The new effort, which extols consumers to "Just Think, Puerto Rican Rum," focuses on tradition and some of the mandates for producing the cane-based … Read the whole story