Marketing Daily
Friday, February 25, 2011
  • New To Macy's Spring Lineup: Custom QR Codes

    The campaign is a bit of an extension of the retailer's holiday effort, through which consumers took a photo of a 2D barcode and … Read the whole story

  • How Best Picture Nominees Connected With Consumers

    This Oscar season, we can applaud the online marketing campaigns that helped win fans and propel award-contenders into the social media spotlight. Read the whole story

  • Reports Agree: Automakers Bullish On 2011, China

    Even with General Motors reporting its first annual profit since 2004, it may be too early to say the automotive market is back. However, … Read the whole story

  • Trends For The New Decade

    Over the top, gilded, even baroque style, is finding its voice. Read the whole story

  • Fast Casuals: Applebee's Tops In Online Impact

    Applebee's realized online exposure that would translate to more than $9.5 million if purchased through traditional media. Its buzz was driven in large part … Read the whole story

  • Ford Talks Tech With Global Focus Campaign

    As Sir Martin Sorrell, the head of WPP, whose biggest client happens to be Ford, explained, the campaign is not about taking the "shock … Read the whole story

  • Fees Could Alienate Online Bank Customers

    Online banking continues to grow in popularity, and according to Mintel, 79% of consumers visit their banks' online website on a daily or weekly … Read the whole story