Marketing Daily
Monday, February 28, 2011
  • Coke's Latest Videos Feature 'Happiness Truck'

    The latest twist: a "Happiness Truck" -- a Coke delivery truck converted into a mobile vending machine that dispenses free Coke and other unexpected … Read the whole story

  • Cut, Color & Cappuccino: Small Luxuries Are Back

    New research from the National Retail Federation shows that Americans aren't just spending again, they're embracing many of the little luxuries they shunned during … Read the whole story

  • 3 Tips To Ensure Client Services Success

    Client services teams must take an active role in fostering a more collaborative relationship with their clients. Read the whole story

  • Brands Get Behind MSG's 'BNP Paribas Showdown'

    The title partner, for the third year, is financial firm BNP Paribas. It will hold a VIP reception at the Garden for 900 guests … Read the whole story

  • Study: Banks Still Have To Restore Trust

    National financial services firms continue to suffer from an enormous consumer trust deficit, according to Edelman. Despite some recovery in the U.S. economy, nearly … Read the whole story

  • Unilever Dangles 'Dancing' In Contest For Dove

    The Dove Close-Up Challenge encourages women to submit a 60-second video explaining why they are ready and deserve a close-up. The winner will receive … Read the whole story

  • Study: Gen Y Is Not Inherently Optimistic

    The report's analysts tried to tease out the differences between generation-defining attitudes and those reflecting the joie de vivre of youth. What they found … Read the whole story