Marketing Daily
Friday, March 4, 2011
  • Embassy Suites Returns To TV With $15M Effort

    "We've done a great deal of research to uncover 10 key markets that drive over 50% of revenue," Lee tells Marketing Daily. "We know … Read the whole story

  • 3 Key Ways To Measure Social Marketing ROI

    As usual, the bottom line is being able to measure the impact on, well, "the bottom line." Read the whole story

  • February Sales Warm Retailers' Spirits

    It seems that consumers spent February doing something retailers love to see -- not just shopping but also shopping steadily, with retail sales gaining … Read the whole story

  • Chevy Readies Experiential Events For SXSW

    Chevrolet will have a roster of events and programs at the South by Southwest festival in Austin, Tex. next week. This is the second … Read the whole story

  • Oscar De La Hoya Laces Up For Tres Generaciones

    Tres Generaciones Tequila has signed a long-term partnership with retired boxer, future hall of famer, and president of Golden Boy Promotions, Oscar de la … Read the whole story

  • Rihanna To Help Beiersdorf Mark Nivea Centennial

    The multi-market digital and on-site activations will include Nivea's sponsorship of Rihanna's upcoming "Loud" tour in the U.S. and Europe. The multi-city tour will … Read the whole story

  • Redbox To Launch Online Streaming, Preferring Films

    While Netflix continues to add opportunities to stream TV episodes, Redbox may stick with films as it launches its subscription-based digital service, expected later … Read the whole story