Top of The News
by Thom Forbes
A recently published study finds that the mean R&D cost of developing a pharmaceutical is about $76 million in today's dollars -- far less than the $1.3 billion that the … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
2010's most successful new food/beverage product launches served consumers' heightened emphases on in-home consumption and health and wellness, while also delivering on taste and … Read the whole story
COMMENTARY
by Steve Lundin
According to the veterans, it's the marketers that are ruining their mythic film/music/interactive festival. Read the whole story
RESEARCH
by Tanya Gazdik
Charitable firms should demand transparency from the marketers they plan to engage with, a researcher at the University of Michigan's Ross School of Business … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Market research firm Polk, which bases monthly loyalty numbers on households returning to market to purchase or lease a new vehicle of the same … Read the whole story
RETAIL
by Sarah Mahoney
When it comes to brands that build buzz with women, NBCU's Brand Power Index unveiled a distinct trend in its most recent data: Campaigns … Read the whole story
ELECTRONICS
by Karl Greenberg
The campaign spotlights people who have overcome their physical limitations to do great things and includes a Web-based video series, "Real Life," the first … Read the whole story