Marketing Daily
Thursday, April 7, 2011
  • Cheers: Alcoholic Beverage Sales Improving

    BIG reports that distilled spirits and wine both saw gains last year, continuing to grab share from the overall beer category. The analysts attribute … Read the whole story

  • 3 Facebook Tactics You May Have Overlooked

    A little-known fact is that when you put a Facebook button on your website, you can send a message to your Likers through the … Read the whole story

  • Kawasaki Kicks Into Fifth Gear For Spring

    Kawasaki is twisting the throttle all the way and kicking it up to fifth gear this spring with its largest experiential programs to date, … Read the whole story

  • Walgreens To Shoppers: Take A Walk

    Consumers sign up and then log in their steps on Walgreens' dedicated website, earning rewards from such brands as Unilever, Coca-Cola, and Johnson & … Read the whole story

  • State Farm Launches Latino Facebook Page

    State Farm has launched a new social networking page for Latinos on Facebook, while Allstate is beefing up its presence in Major League Soccer … Read the whole story

  • U by Kotex To Let Consumers Design Next Line

    Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tells Marketing Daily that the evolution toward designs makes sense given the premise … Read the whole story

  • Studies: Smartphone Coupon Use Is Dialing Up

    When it comes to smartphone users, digital couponing rates are even higher, says John Fetto, senior marketing manager for Experian Simmons. Among U.S. iPhone … Read the whole story

  • Bunny Bonanza: Consumers Up Their Easter Spend

    Whether it's due to a very late Easter or a jelly bean-hungry consumer, holiday spending is expected to rise to $14.6 billion, according to … Read the whole story