BIG reports that distilled spirits and wine both saw gains last year, continuing to grab share from the overall beer category. The analysts attribute … Read the whole story

Kawasaki is twisting the throttle all the way and kicking it up to fifth gear this spring with its largest experiential programs to date, … Read the whole story

Consumers sign up and then log in their steps on Walgreens' dedicated website, earning rewards from such brands as Unilever, Coca-Cola, and Johnson & … Read the whole story

State Farm has launched a new social networking page for Latinos on Facebook, while Allstate is beefing up its presence in Major League Soccer … Read the whole story

Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tells Marketing Daily that the evolution toward designs makes sense given the premise … Read the whole story

When it comes to smartphone users, digital couponing rates are even higher, says John Fetto, senior marketing manager for Experian Simmons. Among U.S. iPhone … Read the whole story

Whether it's due to a very late Easter or a jelly bean-hungry consumer, holiday spending is expected to rise to $14.6 billion, according to … Read the whole story