June 3 - 6, 2024
Thursday, April 14, 2011
Top of The News
Sidney Harman, who died at 92 yesterday, one month after it was discovered that he had acute myeloid leukemia, was much more than a technical genius who paved the way … Read the whole story
AUTOMOTIVEToyota's brand integration on Electronic Arts' free Facebook game, "Monopoly Millionaires," might seem an odd idea at first blush. After all, most automotive brand … Read the whole story
- COMMENTARY
The marketers of tomorrow, the students in school today, need to be ready to do the math when it comes to marketing. Read the whole story
RETAILWhile the recession took a big bite out of home-décor spending, it looks like consumers are spending more to live it up at home. … Read the whole story
AIRLINESVirgin America is taking social media to new heights with the launch of a Terminal 2 Takeover promotion in conjunction with today's opening of … Read the whole story
ELECTRONICSIn conjunction with the Consumer Electronics Association, companies such as Panasonic, Sony, Toshiba, Best Buy and others (as well as recyclers and governmental and … Read the whole story
FOODThe campaign, like other recent Log Cabin efforts, focuses heavily on promoting that the syrup products contain no high fructose corn syrup (HFCS), as … Read the whole story
AUTOMOTIVEOnline automotive site TrueCar has signed a deal with direct marketing company Guthy-Renker that has the latter taking a major stake in TrueCar and … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
Courtney Redford - Bridges Consumer Healthcare, Digital Marketing Manager
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