Marketing Daily
Tuesday, April 19, 2011
  • BMW To Launch New Stores, Vehicles And Even Apps

    BMW has big plans for New York. The company, which a couple of weeks ago launched its BMW venture-capital program in the city, will … Read the whole story

  • Fixing Rep Of A Brand That's Too Big To Fail

    Johnson & Johnson will emerge from this crisis with an effective PR strategy to drive that emergence. It's too big a brand not to. Read the whole story

  • Ministry Ad Effort: 'Come Find The Israel In You'

    The tourism ministry conducted a reality TV-style nationwide search to identify and send American travelers who had always wanted to go to Israel. A … Read the whole story

  • Why Engagement Is the New 'Click'

    Making user engagement the "new click" becomes an obvious choice for brands looking to more accurately measure the success of their efforts. Read the whole story

  • Subway Announces Sodium Reductions

    The reductions, achieved in stages, required working with bread, meat and other ingredients vendors, testing to ensure that the sandwiches' "flavor profiles" continued to … Read the whole story

  • Buoyed By Bubbly And Bling, LVMH Sales Get Hotter

    Earlier this year, the company formed a strategic alliance with Bulgari, and says it made gains via its TAG Heuer line, which strengthened its … Read the whole story

  • '12 Beetle Not Niche As VW Aims For Global Appeal

    VW's global head of marketing, Luca de Meo, said that the new design is more masculine, more sports car-like and reflects Volkswagen's desire to … Read the whole story