June 3 - 6, 2024
Tuesday, April 19, 2011
Top of The News
It's unquestionably good news for marketing types when times are such that people are dreaming of hitting it big instead of scheming to just stay afloat. It portends a certain … Read the whole story
AUTOMOTIVEBMW has big plans for New York. The company, which a couple of weeks ago launched its BMW venture-capital program in the city, will … Read the whole story
- COMMENTARY
Johnson & Johnson will emerge from this crisis with an effective PR strategy to drive that emergence. It's too big a brand not to. Read the whole story
TOURISMThe tourism ministry conducted a reality TV-style nationwide search to identify and send American travelers who had always wanted to go to Israel. A … Read the whole story
- COMMENTARY
Making user engagement the "new click" becomes an obvious choice for brands looking to more accurately measure the success of their efforts. Read the whole story
RESTAURANTSThe reductions, achieved in stages, required working with bread, meat and other ingredients vendors, testing to ensure that the sandwiches' "flavor profiles" continued to … Read the whole story
RETAILEarlier this year, the company formed a strategic alliance with Bulgari, and says it made gains via its TAG Heuer line, which strengthened its … Read the whole story
AUTOMOTIVEVW's global head of marketing, Luca de Meo, said that the new design is more masculine, more sports car-like and reflects Volkswagen's desire to … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
Lauren Flanigan - Mondelēz International, Head of Partnerships & Portfolio Marketing
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