November 20 - 23, 2024
Thursday, April 21, 2011
Top of The News
The Guardian broke the story that has every niche and cranny of cyberspace abuzz: "Apple's iPhone keeps track of where you go -- and saves every detail of it to … Read the whole story
"The King's Speech" winner films 60-second live-action features set in the mid-1600s and featuring the Diageo brand's swashbuckling mascot. The creative is undoubtedly among … Read the whole story
- COMMENTARY
The popular kids, or adults rather, are defined by GfK MRI as Category Influentials. These consumers typically comprise 10-20% of the population and are … Read the whole story
Cadillac is bolstering its marketing program with a tripartite grassroots and experiential program designed to get consumers into its vehicles and re-tool their idea … Read the whole story
- COMMENTARY
The business of experiential marketing changes every day, which means the brand marketer's rule book is getting updated in real time. Read the whole story
Nissan's Leaf electric car will continue as the automaker's halo vehicle, but other Nissan cars will also get the spotlight in spots featuring voiceovers … Read the whole story
Cash back ranks among the most important rewards sought by consumers shopping for a new credit card, according to a study from comScore. More … Read the whole story
Our reviewer looks at three new books: Look At More by Andy Stefanovich, Kama Sense Marketing: A Love Affair with your Customers by Jacob … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Sally Barton - Mondelēz International, Marketing Excellence Lead
Jason Horowitz - Mattel, Senior Vice President U.S. Marketing | Global Head of Media & Digital
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