Marketing Daily
Monday, May 2, 2011

Top of The News

Coke Pours It On For 125th Anniversary
by Thom Forbes

Perhaps the most telling example of the universal breadth of the appeal of Interbrand's No. 1 global brand for the past decade may be a 30-second commercial celebrating Coca-Cola's 125th … Read the whole story

  • RETAIL
    OfficeMax's Bob Thacker: Make News, Not Ads
    by Karl Greenberg

    The company's SVP of marketing says its battle over the past few years has been against the tyranny of the cubicle. He detailed just … Read the whole story

  • COMMENTARY
    Why You Should Care About Foursquare
    by Avi Savar

    Foursquare could become the front door to the mobile web just like Google became the front door to the desktop web. Read the whole story

  • ELECTRONICS
    Apple IPhone Sales Reached 14% Of U.S. In Q1
    by Aaron Baar

    Thanks in large part to the iPhone's introduction on the Verizon Wireless network. The move enabled Apple to outrank companies such as HTC, Motorola … Read the whole story

  • BEVERAGES
    Jack Daniel's Honey Builds Buzz Across Platforms
    by Karlene Lukovitz

    Introducing more women as well as men age 21 to 29 into the JD franchise is a core driver of Brown-Forman's new launch, Jack … Read the whole story

  • TRAVEL
    Sorry, Airlines: U.S. Travelers Prefer Open Road
    by Tanya Gazdik

    Despite rising gas prices, most Americans still prefer the flexibility of a driving vacation, according to Mandala Research/Solutionz. The study shows determining one's own … Read the whole story

  • AUTOMOTIVE
    Kia Gets Small This Year With New Rio
    by Karl Greenberg

    Michael Sprague, VP marketing at the company, said small cars will be big this year as gas prices are already over $4 a gallon … Read the whole story