Marketing Daily
Wednesday, May 18, 2011

Top of The News

Docs Want Ronald To Retire; Fat Chance It Happens
by Thom Forbes

The headline in the tabloid Boston Herald reads: "Doctors cook up way to give McDonald's Ronald the boot." What they've really doing, however, is ratcheting up the pressure, as the … Read the whole story

  • SPIRITS
    Grey Goose TV Spot Backs New Facebook Initiatives
    by Karlene Lukovitz

    The television buy and supporting digital and other media (including streaming video, to commence about a week from now), plus public relations, represent a … Read the whole story

  • COMMENTARY
    Unraveling The Mysteries Of Shelf Impact
    by Terri Goldstein

    How the mind retains visual information while shopping. Read the whole story

  • RETAIL
    Walmart Grocery Sales Gain; U.S. Sales Fall Again
    by Sarah Mahoney

    Mike Duke, Wal-Mart Stores, Inc. president/CEO says in a recorded conference call, "The good news is that the plan ... is gaining traction, and … Read the whole story

  • FOOD
    Applegate Hits The Road With The 'Dogs'
    by Tanya Gazdik

    The Bridgewater, N.J.-based company will also hand out $100,000 worth of coupons. The tour is aimed at anyone who loves hot dogs but has … Read the whole story

  • AUTOMOTIVE
    Infiniti Extends Time, AmEx Publishing Deal
    by Karl Greenberg

    "Last year we also had inserts in Time, Inc. books but we included magazines like Golf and lifestyle magazines, not just epicurean magazines. It … Read the whole story

  • TELECOM
    Wireless Gains In Customer Satisfaction Scores
    by Aaron Baar

    "This is an industry that is doing a significantly better job with customers than they were five years ago," David VanAmburg, managing director of … Read the whole story

  • PACKAGED GOODS
    Kimberly-Clark GoodNites Effort Includes TV
    by Karl Greenberg

    The company says the campaign touts GoodNites' design and fit, with -- for the first time in three years -- a TV advertising component. … Read the whole story