Marketing Daily
Thursday, May 19, 2011

Top of The News

Hershey's West Heads West To A Smaller Del Monte
by Thom Forbes

Why would Hershey CEO David J. West, 48, leave his high-profile, high-perk -- all the Reese's Minis you can eat! -- position to head up a smaller company, Del Monte … Read the whole story

  • BEVERAGES
    Corona Offers Escape To Mexico With 'Beach Getaway'
    by Tanya Gazdik

    More than 10,000 bottles and 1,000 12-pack cans will include the new beach packaging -- over five times more than the 2010 Corona "Win … Read the whole story

  • COMMENTARY
    You Are Not Amazon (Admire, Don't Copy)
    by John Cooney

    Consider some often imitated, but never-wise-to-duplicate approaches if you're looking for e-commerce success. Read the whole story

  • AUTOMOTIVE
    Honda Puts Music In The Tank For Civic
    by Karl Greenberg

    The contest, for which Honda is taking submissions until June 5, with voting starting June 8, includes a digital promotional campaign involving musicians who … Read the whole story

  • RETAIL
    Americans Are Loving On Their Lawns
    by Sarah Mahoney

    New research from Scarborough shows that 50 million homeowners, or 29%, are currently working on a landscaping project, making it the top DIY priority … Read the whole story

  • RESEARCH
    Approach To Hispanic Consumers Needs Revision
    by Karl Greenberg

    The Futures Company says "navigation" -- where to go, how to get there and what to do along the way -- and "curation" -- … Read the whole story

  • SPORTS
    Sears Auto Center Brings Back Summer Road Trip
    by Karl Greenberg

    The company is featuring eight such road trips as prizes in a consumer-content effort located at ExploringMyAmerica.com. To get a shot at the road … Read the whole story