Marketing Daily
Thursday, May 26, 2011
  • Downtown Reviving: N.Y.C. Launches Global Push

    New York City is launching a global campaign to promote Lower Manhattan, an area comprising the financial district, Battery Park City, and the waterfront … Read the whole story

  • What Your Customers Aren't Telling You In Social Media

    What's measured by social media as well as traditional market research largely misses the upside of consumer connection. Read the whole story

  • Nike's Jordan Brand Taps Moore 1st Woman Of Hoops

    Maya Moore, a two-time NCAA Women's Basketball National Champion and college basketball's all-time leader in games won as a player, is one of the … Read the whole story

  • Kyocera Effort Opts For Substance Over Style

    "Our thinking was guided by Kyocera's president, who believes we're really in a new world where people really have to watch what they're doing … Read the whole story

  • How Similar Are Canadian, American Preferences?

    Americans are expected to increase consumption of sweet snacks and desserts three times more than Canadians over the next decade. Canadians as a whole … Read the whole story

  • DoubleTree In Largest Campaign In Recent History

    DoubleTree by Hilton is launching a year-long, global rebranding initiative that includes operational, marketing, advertising, online, social media and internal/external communications channels. The multimillion=dollar … Read the whole story

  • Mitchum Pitches Pits In New Global Campaign

    The television, print, digital, social media, point-of-sale, out-of-home and radio effort centers on creative by ad agency Mother and production house Brand New School … Read the whole story