Marketing Daily
Tuesday, May 31, 2011
  • Nissan Asks: What If Everything Ran On Gasoline?

    The effort includes four 15-second teasers and a 60-second ad. Says VP marketing Jon Brancheau, "This campaign was conceived to challenge the notion that ... Read the whole story

  • Amusement Parks Appeal To Thrill-seeking Families

    Industry analysts are predicting that the improving economy, growing consumer confidence and a steady decline in gas prices will put more motorists on the ... Read the whole story

  • Boating Industry Banking On Evangelists

    "Our job is to leverage the passion and experiences of current boaters to draw new boaters to the sport," Carl Blackwell, chief marketing officer ... Read the whole story

  • YouTube's Merton Helps Promote Montreal Festimania

    Montreal's 11 summer festivals already draw some 3 million visitors (out of a total 6 million visiting the city during the summer). But Montreal ... Read the whole story

  • Have Holiday, Will Travel

    "There is definitely going to be a bump in the number of leisure trips compared to last year," TripAdvisor spokesperson Brooke Ferencsik tells Marketing ... Read the whole story

  • 8 Ways To Inject Your Brand With Mojo

    It seems like we could all do with a bit more mojo these days -- something to get things kick-started and steaming forward again. Read the whole story

  • Florida's Summer Campaign Goes All Social

    The bipartite effort comprises an exclusive Facebook buy to appeal to families in 16 of Florida's key drive markets. The effort centers on a ... Read the whole story