Marketing Daily
Friday, June 10, 2011

Top of The News

PR Departments Need To Step Into Security Breaches
by Thom Forbes

Back in the early days of the Internet, I wrote a story for the long-departed print magazine NetGuide titled, "Is It Safe To Shop Online?" The answer was a resounding … Read the whole story

  • CONFERENCE
    Social Games Are Glue For Brand Engagement
    by Karl Greenberg

    Social Gaming panelists at the OMMA Social conference in New York on Thursday said the power of games to get people to engage with … Read the whole story

  • COMMENTARY
    The Importance Of Creative Thinking
    by Joseph Gelman

    There are many ways to kill creativity. The challenge is to find those "creativity destroyers" in your company and get rid of them or … Read the whole story

  • RESEARCH
    Seventh Generation Is Most Credibly Green
    by Sarah Mahoney

    The brands Americans find most credible are Seventh Generation, Whole Foods, Tom's of Maine, Burt's Bees, and Trader Joe's. (For the first time in … Read the whole story

  • COMMENTARY
    2011 EFFIE Award Review: 'Hot In Cleveland'
    by Kim Rosenblum

    The North American Effie Awards recognize ideas that work and have been a global symbol of marketing achievement since 1968. Marketing Daily is showcasing … Read the whole story

  • BEVERAGES
    Perrier Throws User-Driven YouTube Party
    by Karlene Lukovitz

    The interactive online experience is an extension of the brand's television campaign. "In addition to the digital activation, a strong TV and digital media … Read the whole story

  • RESTAURANTS
    TGI Friday's: 'Buy Your Friend A Beer'
    by Tanya Gazdik

    The app corresponds to a promotion from the Carrollton, Texas-based fast-casual chain, which is dubbing it the "summer of beer" with a new "Better … Read the whole story

  • TECHNOLOGY
    Webroot Ads Use Humor In Online Security Effort
    by Aaron Baar

    In one spot, "Babatunde Kolawole," Nigeria's "manager of digital affairs," speaks directly to the camera to clear up a few things. "There is no … Read the whole story

  • AUTOMOTIVE
    Ford Promotion With BET Uses Twitter
    by Karl Greenberg

    Said Shawn Lollie, Ford manager of multicultural marketing: "A large number of young adults are using social media tools like Twitter in order to … Read the whole story