Top of The News
by Thom Forbes
Debates are raging over the long-term effectiveness of certain drugs in fighting advanced cancers, with compelling patient experiences on both sides of the issue making for some gripping testimony.
But … Read the whole story
RESTAURANTS
by Karlene Lukovitz
One element of the integrated campaign: The two brands, with support from the USO, have launched "America's Super-Soldiers," a co-branded, Facebook-hosted contest. (In the … Read the whole story
COMMENTARY
by John Kenny
About seven by my count were driven, either unwittingly or not, by applying a great behavioral insight to a marketing problem. Read the whole story
RESEARCH
by Sarah Mahoney
Nielsen looked at women in 21 countries, and found that almost 80% of those respondents in developed countries say that the role of women … Read the whole story
ENTERTAINMENT
by Aaron Baar
"If they focused a lot on their first party titles out of the gate, consumers would be happy," Interpret's Michael Cai says. "[But] they … Read the whole story
RESEARCH
by Karl Greenberg
Since the recession, are the 58 million adults and 24 million households that belong to the affluent category still buying? According to a new … Read the whole story
PACKAGED GOODS
by Karl Greenberg
"We believe that young, male-focused online content is a burgeoning market," says Marc Broccoli, marketing director at Brut parent Idelle Management Co. "BNN offers … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
The winning rescue organization, pet and owner will win a trip to Philadelphia and be honored in the main ring prior to the start … Read the whole story