Marketing Daily
Friday, July 1, 2011

Top of The News

Being Green Is Still A Tough Sell
by Thom Forbes

Stories defending fracking -- a controversial technique for extracting natural gas that is responsible for some frightening footage in the documentary "Gasland" -- seem to hiss the word "environmentalist" and … Read the whole story

  • RETAIL
    Amazon, Apple Gallop Up Retail Rankings
    by Sarah Mahoney

    The big news, the NRF says, is that Amazon is moving fast. Powered in part by sales of the Kindle, it zoomed from No. … Read the whole story

  • Happy Independence Day!
    by

    Because of the July 4th holiday, Marketing Daily will not be published on Monday. We will be back on Tuesday. Safe travels, everyone! --Nina … Read the whole story

  • COMMENTARY
    When Brand's Goal Is Generating Audience
    by Jeff Smith

    When people discuss "building brands," they are usually thinking about a long-term process, which for a new product involves shifting the consumer through the … Read the whole story

  • AUTOMOTIVE
    GMs' GMC Division Launches Smartphone App
    by Karl Greenberg

    The app lets users shop, research and configure the division's lineup of crossovers and trucks. The GMC Showroom Mobile App, which is a free … Read the whole story

  • BEVERAGES
    Big Red Back On TV With "Different" Campaign
    by Karlene Lukovitz

    The #1 red soda brand Big Red is returning to TV for the first time in more than 25 years, as part of a … Read the whole story

  • HOSPITALITY
    Hilton Garden Inn Campaign 'Speaks Success'
    by Tanya Gazdik

    Hilton Garden Inn is launching an integrated ad campaign developed to speak to today's travelers through shorthand and acronyms. With the popularity of texting … Read the whole story

  • AIRLINES
    Virgin America, Google Hand Out Chromebooks
    by Aaron Baar

    Between July 1 and Sept. 30, Virgin America passengers flying between San Francisco and Boston, Chicago or Dallas-Fort Worth will be able to check … Read the whole story