Top of The News
by Thom Forbes
Two unusual stories caught our fancy on this lethargically steamy July morn: Miguel Bustillo's "Today's Special at Wal-Mart: Something Weird" in the Wall Street Journal and Rhymer Rigby's piece
in … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns a shopworn, if spurious, paradigm that says vehicle advertising must feature 30-somethings at … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
Brands increasingly must stand for something beyond rational items and primacy of product and service. Read the whole story
RESTAURANTS
by Karlene Lukovitz
Various groups have now filed responses to the Food and Drug Administration's specific proposals (released in April) for implementing the new federal menu/vending labeling … Read the whole story
FOOD
by Tanya Gazdik
"Annie's often works with like-minded companies to create great campaigns, but this is the first time we've launched a promotion that brings together four … Read the whole story
RETAIL
by Aaron Baar
Going into the back-to-school season, 77% of shoppers said they plan to spend the same or more than they did last year on back-to-school … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Aprilia U.S.A., the U.S. marketing arm of the Italian motorcycle and scooter company owned by Piaggio, has a video tribute to the space shuttle … Read the whole story