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There was a huge hit in New York over the weekend and it wasn't on Broadway. It was in the Big Ball Orchard in the South Bronx (v. 2.0), as … Read the whole story
RESTAURANTSThe campaign, also seen on high-visibility billboards, additionally aimed to convey a broader message to Arby's' target audience, which it describes as "balance seekers": … Read the whole story
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The third dimension of marketing is a crucial, and often overlooked, component in achieving breakthrough in the escalating battle for customer engagement. Read the whole story
FINANCIAL SERVICES"Golf is certainly a sweet spot for this customer segment," Chase Card Services General Manager Sean O'Reilly tells Marketing Daily. "It's something that can … Read the whole story
PACKAGED GOODSThe campaign centers on a live scent experiment. The TV ads show Febreze being used in such public environments as hotels, and restaurants to … Read the whole story
RESEARCHAccording to Unity Marketing's most recent survey of ultra-affluent consumers (those making more than $250,000 in annual income, the wealthiest 2% of Americans), Amazon.com … Read the whole story
RESTAURANTSNone of the leading QSRs tracked showed major gains in their buzz scores in comparison with 2010's first half. The largest improvements were a … Read the whole story
BEVERAGESThe new effort, "Everything I Do Is Wrong," ostensibly appeals to the men who have to live with the women who have PMS. And … Read the whole story
