The project will rely on the audience to use its own social networks to connect with Christina (once the videos start airing on July … Read the whole story

That ad, which takes a direct jab at Coke by overtly hijacking the polar bear theme that Coke has used to drive its winter … Read the whole story

"This is a case study that showcases what a brand like Disney is doing in the social media universe to reach out to parents … Read the whole story

It looks like Mercedes-Benz' focus on retail, including giving sales staff at dealerships iPads and installing interactive video displays on showroom floors, has paid … Read the whole story

The ad, which pulled a 670 Ace score compared to the beverage category's norm of 551, was also Coke's highest-scoring ad in the past … Read the whole story