June 3 - 6, 2024
Wednesday, July 13, 2011
Top of The News
Netflix yesterday implemented that old marketing adage, "If it ain't broke, gouge the customer." At least that's the way it initially seemed when I was served with an email informing … Read the whole story
AUTOMOTIVEThe program, within the Infiniti's Total Ownership Experience, is meant as (in the company's words) "'anything, anytime, anywhere' concierge service with the personal touch … Read the whole story
- COMMENTARY
After all the zany antics to find it, it turned out that everyone had overlooked the obvious, and the money was hidden in plain … Read the whole story
TELECOMIt's not as though executives within the carriers don't know there's a disconnect between their companies and the customer experience. More than two-thirds (68%) … Read the whole story
PACKAGED GOODSCat owners can share two favorite photos with captions that describe each moment by submitting them to www.DoubleTakeContest.com through Aug. 22. Selected photos will … Read the whole story
AUTOMOTIVEThe firm's 2011 Total Quality Index says "quality" has to reflect the sum of the emotionally relevant experience for the new car buyer. In … Read the whole story
FOODMenchie's is not in the business of selling frozen yogurt, but the business of "making people smile," it says, and the company views its … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
Michele Burchfield - Blume Honey Water, Founder & President
YOU MAY ALSO LIKE...
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
July 22 - 25, 2024
Digital OOH Insider Summit
October 2 - 5, 2024
