"Millennials are the heart and soul of the business and there are some other companies who have formed total brands to attract them," Ford's … Read the whole story

I found myself trying to look nonchalant as we approached the first turn after a straightaway at maybe 430 miles per hour. Read the whole story

"People are doing their pre-shopping, looking at Web coupons, circulars, ratings and reviews, friends' suggestions, emails, etc., and they are doing that not only … Read the whole story

The food, advertising, media and restaurant industries, now formally cooperating in a "Sensible Food Policy Coalition," have launched a multi-pronged campaign to scuttle the … Read the whole story

"We're on the slow climb [up]," Fiona O'Donnell, senior analyst at Mintel, tells Marketing Daily. "I don't know if that means we're heading for … Read the whole story

Domino's Pizza reinvented itself with customers by integrating social media into its public branding. The digital national campaign, which pushed for corporate transparency, clicked. … Read the whole story

Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominated for an Emmy Award. He was followed by the Old Spice spot, … Read the whole story