Marketing Daily
Tuesday, July 19, 2011
  • Jeep Grand Cherokee Effort Touts Luxury, Capability

    The campaign, via AOR Southland, Mich.-based GlobalHue, sets the stage with a four-page insert in Monday's USA Today spotlighting the list of third-party endorsements ... Read the whole story

  • Top 10 Cities

    1 Paris 2 London 3 Sydney 4 New York 5 Los Angeles 6 Rome 7 Washington, D.C. 8 Melbourne 9 Vienna 10 Tokyo Source: ... Read the whole story

  • Will Your Mom Ever Join Google+?

    The best part about Google+ isn't that it's an information platform or that it's a content platform -- it's that it's both. Read the whole story

  • Marketers To Boost Digital Spend, Strategic Intiatives

    Ad agencies, take note: while marketers say they are boosting budgets this year, marketing chiefs are looking for integration, alignment, visibility and (of course) ... Read the whole story

  • Coke Extends BET Partnership Into the Store

    African-American teens not only spend $96 more per month than the average teen, but exert far-reaching influence on mainstream cultural trends, points out Seth ... Read the whole story

  • El Pollo Loco: 'Feel The Mexcellence'

    Beginning this month, the Costa Mesa, Calif. company's "Feel the Mexcellence" campaign showcases the restaurant's passion for flavor, preparation and in-store experience. Television commercials ... Read the whole story

  • American Family Insurance Focuses On 'Dream'

    The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 ... Read the whole story

  • Next Up: Portioned Packaging; Dark Spirits Flavoring

    "As companies respond to the new U.S. nutrition guidelines, it appears that the most important issue is largely ignored by CPG companies -- portion ... Read the whole story