Marketing Daily
Wednesday, July 20, 2011
  • Stoli Sponsors Social Media Band Contest

    Fans are encouraged to go to the page and check out the FanBridge-powered tab, "A Band Apart." FanBridge and Flavorpill have teamed up to … Read the whole story

  • Is Google+ The Carmageddon Of Social Media?

    One hopes Google has more pluses up its prolific sleeves. Otherwise, G+ may go the way of Carmageddon, a much-ballyhooed balloon of hapless hype. Read the whole story

  • Consumers Expected To Hold Line On BTS Shopping

    With the economy still feeling unsteady, people plan to spend just about as much as they did last year on back-to-school purchases, reports the … Read the whole story

  • Real-time Data Maximizes Impact, ROI

    Without it, advertisers don't have the ability to make course corrections in-market or pre-campaign. Read the whole story

  • IAB: Marketers Plan Big Increase In Mobile Spend

    The firm's "Marketer Perspectives on Mobile Advertising" study of 300 top-level brand-marketing executives includes a prediction that a much bigger increase is coming over … Read the whole story

  • Tablets, Smartphones, E-readers Propel Growth

    "Virtually every product is being overshadowed by these mobile connected devices," Steve Koenig, the CEA's director of industry analysis, tells Marketing Daily. "Those are … Read the whole story

  • Coke CEO: Economy Still Dragging, Middle Class Remains Concerned

    The chief executive at Coca-Cola, one of the world's largest marketers, bluntly said Tuesday that the economy continues to drag in many countries, including … Read the whole story

  • Mountain Biking Effort Focuses On 'Trail Love'

    Mountain biking is huge, but riders are a solipsistic lot who'd rather go it alone than join clubs. That is a problem the International … Read the whole story