Marketing Daily
Thursday, July 21, 2011
  • McDonald's Has Olympic-sized Plans For London

    "The Olympic Games bring the world together unlike any other event," said McDonald's global marketing officer Dean Barrett during the webcast. "This one-year-out date … Read the whole story

  • Measuring The Pay-Off For Customer Loyalty

    Investing and implementing any customer loyalty initiative should be made in the context of what business needle or outcome you want to impact. Read the whole story

  • More Evidence Of Subdued Back-to-school Season

    The National Retail Federation is predicting that parents will keep the reins tight this back-to-school season, spending an average of $603.63 on apparel, school … Read the whole story

  • J.D. Power: Hotel Overall Satisfaction Declines

    Drury Inn & Suites, Embassy Suites Hotels, Holiday Inn, Homewood Suites, Hotel Indigo, Microtel Inns & Suites and The Ritz-Carlton rank highest in customer … Read the whole story

  • LGBT Adults Favor Brands That Favor Them

    Nearly nine out of ten LGBT adults (versus about 75% of heterosexual adults) said they are likely to consider a brand that is known … Read the whole story

  • Verizon Brings Pandora To FiOS TV

    Pandora's push to become a multiplatform service got a boost this week with Verizon's announcement that it will make the personalized Internet radio service … Read the whole story