Marketing Daily
Monday, July 25, 2011
  • Buick, GMC Get Social With Facebook Integration

    The new Facebook integration on GMC.com and Buick.com lets consumers who are building and configuring Buick and GMC vehicles save them in their own ... Read the whole story

  • Netflix Perception Free-Falls On Pricing Plan

    "It's a big announcement, and it's gotten a lot of press, so the attention's been magnified," Ted Marzilli, CEO of YouGov BrandIndex, tells Marketing ... Read the whole story

  • California Pizza Kitchen Touts New Menu Items

    "Outdoor provides mass reach, but the campaign is really designed to target our loyal and less frequent customers (with boards strategically located near the ... Read the whole story

  • Study: People Outsmarting Higher Food Prices

    "I was surprised to see that consumers are treating grocery shopping as a sport now," Pat Conroy, Deloitte's vice chairman and U.S. consumer products ... Read the whole story

  • Trojan Touts Twister With 'Good Vibrations' Van

    The truck, a bright purple affair, matches the color scheme and packaging of the newest Trojan vibrator product, the Twister. It is also meant ... Read the whole story