Marketing Daily
Monday, July 25, 2011

Top of The News

(Dis)Agreement: As American As Apple Pie (à la Mode)
by Thom Forbes

The looming budget disaster is being nudged in the headlines by another burgeoning national crisis: Our ever-increasing waistlines. The two issues share some similarities: Everybody agrees there is a serious … Read the whole story

  • AUTOMOTIVE
    Buick, GMC Get Social With Facebook Integration
    by Karl Greenberg

    The new Facebook integration on GMC.com and Buick.com lets consumers who are building and configuring Buick and GMC vehicles save them in their own … Read the whole story

  • ENTERTAINMENT
    Netflix Perception Free-Falls On Pricing Plan
    by Aaron Baar

    "It's a big announcement, and it's gotten a lot of press, so the attention's been magnified," Ted Marzilli, CEO of YouGov BrandIndex, tells Marketing … Read the whole story

  • RESTAURANTS
    California Pizza Kitchen Touts New Menu Items
    by Tanya Gazdik

    "Outdoor provides mass reach, but the campaign is really designed to target our loyal and less frequent customers (with boards strategically located near the … Read the whole story

  • RETAIL
    Study: People Outsmarting Higher Food Prices
    by Sarah Mahoney

    "I was surprised to see that consumers are treating grocery shopping as a sport now," Pat Conroy, Deloitte's vice chairman and U.S. consumer products … Read the whole story

  • PACKAGED GOODS
    Trojan Touts Twister With 'Good Vibrations' Van
    by Karl Greenberg

    The truck, a bright purple affair, matches the color scheme and packaging of the newest Trojan vibrator product, the Twister. It is also meant … Read the whole story