Marketing Daily
Tuesday, July 26, 2011

Top of The News

A McD's Scoop George Lazarus Would Have Eaten Up
by Thom Forbes

McDonald's will be steaming a webcast at 10 a.m. Eastern today to unveil "a multi-year nutrition awareness effort that will add more nutritionally balanced menu choices and help kids and … Read the whole story

  • RESTAURANTS
    Domino's Posts Feedback On Times Square Billboard
    by Karlene Lukovitz

    The billboard initiative -- active through Aug. 23 -- is clearly designed to drive more online orders, as well as bring the latest element … Read the whole story

  • MEDIA
    Speedo Launches Biggest Digital Push To Date
    by Karl Greenberg

    Speedo has launched its largest ever digital effort, which centers on a new site called the Speedo Pace Club, an experiential site where e-commerce … Read the whole story

  • American Airlines Sweeps Touts Five-Star Service
    by Tanya Gazdik

    The personal one-on-one airport assistance program, which pampers ticket holders from curbside to boarding, will now be offered in 14 airports worldwide (expanded from … Read the whole story

  • RETAIL
    Maybelline, Target Give Great Lash A Facelift
    by Sarah Mahoney

    Starting with the basic pink-and-green packaging that has been used since the No. 1 brand launched 40 years ago, Maybelline invited designers Max Azria, … Read the whole story

  • ELECTRONICS
    EA Sports Taps Into College Football Devotion
    by Aaron Baar

    "Unlike other sports where people are involved with the league or with star players, with the NCAA they're really involved with the schools and … Read the whole story

  • SPORTS
    Women's Soccer Stars Have Brand Potential
    by Karl Greenberg

    Women's Professional Soccer (WPS) stars like Hope Solo and Abby Wambach (who play for the Florida magicJack) and Alex Morgan (of the Western New … Read the whole story