Mini is rolling out a campaign celebrating its "Manualhood," touting the virtues of old-fashioned shifting, and new-fashioned technology that makes it just a bit … Read the whole story

The campaign also spans Twitter, online and traditional media. Residents of nine metro areas are being encouraged to celebrate their home towns and engage … Read the whole story

"Clearly [sales are] part of it," David Cole, president of gaming market analysis company DFC Intelligence, tells Marketing Daily. "I think the other side … Read the whole story

Blogger communities influence millions of women in a credible, community context, and as PepsiCo itself states, women are "the key consumer base, driving 70% … Read the whole story

The project gives Nissan ongoing Web listening and human analysis in various languages, detailed geographic breakdowns of online conversations, identifying the top topics of … Read the whole story

The concept is embodied in the commercial's catchphrase: "There's a spirit in the West that drives people to do more," which is spoken by … Read the whole story

Those gains, however, make quite a contrast to the luxury market in general. Unity Marketing, which tracks consumer confidence among America's most affluent shoppers, … Read the whole story