Marketing Daily
Friday, July 29, 2011
  • Mini: Get In Touch With Your Inner 'Manualhood'

    Mini is rolling out a campaign celebrating its "Manualhood," touting the virtues of old-fashioned shifting, and new-fashioned technology that makes it just a bit … Read the whole story

  • McDonald's Using Foursquare in N.Y. C.

    The campaign also spans Twitter, online and traditional media. Residents of nine metro areas are being encouraged to celebrate their home towns and engage … Read the whole story

  • Nintendo Price Cut Acknowledges Competition

    "Clearly [sales are] part of it," David Cole, president of gaming market analysis company DFC Intelligence, tells Marketing Daily. "I think the other side … Read the whole story

  • PepsiCo Ramps Up BlogHer Event Partnership

    Blogger communities influence millions of women in a credible, community context, and as PepsiCo itself states, women are "the key consumer base, driving 70% … Read the whole story

  • Nissan Taps Synthesio For Global 'Listening' Project

    The project gives Nissan ongoing Web listening and human analysis in various languages, detailed geographic breakdowns of online conversations, identifying the top topics of … Read the whole story

  • Bank Of The West Breaks Brand Ad

    The concept is embodied in the commercial's catchphrase: "There's a spirit in the West that drives people to do more," which is spoken by … Read the whole story

  • Lipstick Effect: Luxury Beauty Sales Boom

    Those gains, however, make quite a contrast to the luxury market in general. Unity Marketing, which tracks consumer confidence among America's most affluent shoppers, … Read the whole story