Marketing Daily
Monday, August 1, 2011
  • Industry, Administration Meet In The Middle

    Starting in 2017 when the current standard expires, the deal will increase CAFE at 5% annually for cars and 3.5% for light trucks through … Read the whole story

  • Restaurants Take Hit In Back-to-School Spending

    A new study from American Express reports that while parents say they will not scrimp on what kids need to start the school year, … Read the whole story

  • McD's 'Smurfs' Promos Tie In Nutrition Element

    Having just announced its phasing in of healthier Happy Meals, McDonald's is making sure nutritional elements are included in its massive, global promotions tying … Read the whole story

  • Contract Users More Satisfied Than Those Without

    "On the non-contract side, they're pretty much in the dark" when it comes to customer information through help calls or e-mails, Parsons tells Marketing … Read the whole story

  • Purina Pet Gear Products Launch At Walmart, Others

    The company is promoting the product line on Facebook and via word-of-mouth marketing, according to a oneCare Co. spokesperson. Included is a demonstrational video … Read the whole story

  • Senior Customers Require Balancing Act

    "It's sort of a good-news, bad-news scenario for automakers," says TrueCar head of industry analysis Jesse Toprak. "It's good news because of the high … Read the whole story