Marketing Daily
Tuesday, August 9, 2011
  • Virgin Mobile Takes On AT&T's T-Mobile Acquisition

    In a new set of television commercials, Virgin Mobile's "Sparah," a manufactured celebrity couple meant to attract tabloid coverage, encounter a T-Mobile lookalike in … Read the whole story

  • Viva Cause Marketing!

    It can enhance business reputations, strengthen customer loyalty, attract, retain and motivate employees, move product and more. Read the whole story

  • Q&A: VW Customer's Voice Must Reach C-Suite

    Mark Barnes, VP of Volkswagen Customer Experience, says he will bring the customer voice to the highest levels of the organization, and eliminate the … Read the whole story

  • Ace Metrix: Budweiser Tops In Beer Ads

    The number one ad is the Bud Light "Dog Sitting" spot, which broke during the Super Bowl. The spot had the highest "likability" score … Read the whole story

  • Q&A: Sears Boosts Social/Hispanic Connections

    Marketing Daily caught up with Oscar H. Castro, director/general manager of international e-commerce, for more details on how the Hoffman Estates, Ill.-based retailer hopes … Read the whole story

  • Honda Hits Road Again With 10th Annual Civic Tour

    Honda has been running the Honda Civic Tour for ten years. But this is the first time the tour has brought back an original … Read the whole story