Marketing Daily
Tuesday, August 16, 2011
  • Google Deal Raises Concerns For Moto Competitors

    "It definitely raises some questions about how [those companies] will be able to compete with them," Gartner research director Michael Gartenberg, tells Marketing Daily. … Read the whole story

  • The Rise Of Opinion 'News'

    With the downsizing of print media and the rise of the blog, we've gotten used to reacting to opinion pieces instead of forming our … Read the whole story

  • Sara Lee Deli Gets Integrated

    Taglined "Meat Brought to Perfection," the campaign seeks to build trial of the pre-sliced and sliced-to-order meats by emphasizing their premium quality and driving … Read the whole story

  • Office Depot Uses Mobile, Roker For Back-To-School

    The promotion runs through Sept. 11 and will award a total of $500,000 in instant gift cards. Ads feature TV personality Al Roker as … Read the whole story

  • Barneys Teams With Lady Gaga For Holidays

    The retailer has worked closely with Lady Gaga to design a range of exclusive, limited-edition, small gift items, which will be available for a … Read the whole story

  • Fiat Does Show And Tell In N.Y. With New 500

    Among the things Fiat got right were the interior and controls. Like Mini, it found a modern interpretation of the mid-1960s minimalist control deck, … Read the whole story

  • ANA Study Finds Branded Entertainment Widespread

    In the age of less commercial viewing, and more lip-service being given to building a relationship with people, nearly two-thirds of client-side marketers are … Read the whole story