You've got to wonder if Wal-Mart executives weren't thinking of themselves when they first saw the spot "Stuck," which broke last April. Created by The Martin Agency, it opens with … Read the whole story
"It definitely raises some questions about how [those companies] will be able to compete with them," Gartner research director Michael Gartenberg, tells Marketing Daily. … Read the whole story
With the downsizing of print media and the rise of the blog, we've gotten used to reacting to opinion pieces instead of forming our … Read the whole story
Taglined "Meat Brought to Perfection," the campaign seeks to build trial of the pre-sliced and sliced-to-order meats by emphasizing their premium quality and driving … Read the whole story
The promotion runs through Sept. 11 and will award a total of $500,000 in instant gift cards. Ads feature TV personality Al Roker as … Read the whole story
The retailer has worked closely with Lady Gaga to design a range of exclusive, limited-edition, small gift items, which will be available for a … Read the whole story
Among the things Fiat got right were the interior and controls. Like Mini, it found a modern interpretation of the mid-1960s minimalist control deck, … Read the whole story
In the age of less commercial viewing, and more lip-service being given to building a relationship with people, nearly two-thirds of client-side marketers are … Read the whole story