Top of The News
by Thom Forbes
It was "more a question of when than if," as one webcast commentator put it this morning but still, the news that Steve Jobs has resigned as CEO of Apple … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding … Read the whole story
COMMENTARY
by Jeffrey Sass
Marketers need to take advantage of both apps and the mobile web, and the two are deeply intertwined. Many mobile apps are continuously and … Read the whole story
RESEARCH
by Nina Lentini
What brings them together? Among other things, risk-taking, category redefinition, social media experimentation and humorous messaging, says Melissa Lavigne-Delville, VP of trends and strategic … Read the whole story
BEVERAGES
by Karlene Lukovitz
In one of its first corporate, nationwide marketing efforts for its new Freestyle vending machine, Coca-Cola has released an app offering an interactive replication … Read the whole story
RETAIL
by Sarah Mahoney
Events are scheduled to begin as early as 10 p.m. on Sunday, and the Grapevine, Texas-based retailer is inviting fans to wear team colors … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction … Read the whole story